Posted on

Aroma Hops

The Hops industry worldwide is experiencing a period of sustained expansion, largely as a result of strong growth in the craft brewing sector. Changes in consumer preference for fuller flavoured, aromatic beers, has seen a shift in focus from highly competitive alpha acid production toward the breeding and production of a wide variety of aroma hops.

Aroma hops are playing a key role in the development of new flavours and consumers are also driving demand for locally brewed beer using locally produced ingredients. As consumer demand and craft brewing continue to grow in the coming years, increased demand for locally produced aroma hops is expected to continue.

Aroma hops are usually lower in alpha acids than bittering hops, around 5 percent and contribute a more desirable aroma and flavor to the beer. Several hop varieties are in-between and are used for both purposes.